DEFINING YOUR TARGET MARKET. For our next class, let’s close out the Briggs book by reading Chapter 8, “Go To Market.” Also, explore the power of U.S. Census data by poking around Census.gov and, especially, The New York Times' searchable “Mapping America" project, both with the goal of refining the target demographic you are hoping to reach with your entrepreneurial idea.
Your homework: by 11:59 p.m. Monday, March 18, post a comment on this post answering the following questions:
- How did the Briggs chapter and the interactive census maps inform or change your thinking about the need to study and tailor the target market for your idea?
- What is the specific target market for your idea? How big is it? What percentage of that market do you think you might need for your idea to be commercially viable?